Why Pearl?

I make complex topics sound human

People tune out comms they don’t immediately understand. I break down complicated concepts so people clearly get what’s happening, why it matters, and what’s in it for them to care. And it works. My Cash App, Explained series achieved 76 NPS (vs 54 company average) and became our most well-attended live event.

Executives want me in the room

Executives pull me in early because I understand their teams' perspectives deeply. I help them create messaging that keeps teams connected to the bigger picture while reflecting how employees actually think and feel. When Block's sales team found their bi-weekly newsletter hard to follow and too focused on leadership updates versus team performance, I went to the head of Square Revenue with a restructuring plan that made it digestible, connected to strategic priorities, and focused on recognition. The result: 80% reach and feedback calling it a "can't miss" piece of communications.

I use data to build strategy that resonates

Many internal comms teams build strategies based on what feels right. I build mine on what data and employees are saying. I do it by conducting listening tours, analyzing engagement data, and gathering feedback to create communications that genuinely connect. At Block, I drafted surveys and conducted 40+ person employee listening tours to inform comms strategy and improve employee understanding of strategic priorities by 15% year-over-year. And at Twitter, I used manager survey data to build our first-ever virtual peer support community on Slack.

I empower my partners to work independently

Great comms people should empower teams/stakeholders to succeed on their own. I create frameworks and templates that people can use confidently without needing constant support. I’ve built voice and tone guides from scratch. At Twitter, I introduced a "Content Essentials" process that enabled 30+ program managers to create consistent messaging so my team could focus on more strategic initiatives.

I move fast and build things that stick

When companies need new systems or processes, I don't wait around for perfect conditions. I jump in, learn what I need to learn, and iterate over time to create things that people actually use. At Twitter, I user tested and built our My Career @ Twitter page which remained in the top-3 pages of our intranet week-over-week. At Cash App, I self-taught Notion and built our company-wide intranet, “The Exchange,” which 70% of employees checked weekly to monthly from launch onward.

Bonus: Elon Musk once publicly bashed an email I wrote!

Hire me, and extremely rich men may also publicly talk about your company’s content and programming (and people may still talk about it on LinkedIn years later).