Pearl's Writing Portfolio
Humor listicles, eBooks, and blog posts... Oh my! No matter the medium, making complex topics simple is my thing. I’ve transported readers through travel writing and made things click for the tech industry. And if dogs could read, I’m sure they’d love what I've written for them, too. But don’t just take my word for it—scroll down for the good stuff.
Twitter is what's happening in the world right now. I use storytelling and content strategy to help 6,000+ employees understand how to grow their careers at Twitter.
|
Voluntary year-end reviews? Not fun. In 2020? Definitely not. Unless you make it Ariana Grande-themed. My "Thank U, Next" campaign led to 88% of all Twitter employees (Tweeps) completing them.
Wrote Twitter's external location page to help future Tweeps understand more about where we work. |
NYC & Company
NYC & Company is New York City’s official tourism marketing arm. The agency spreads the word about New York City around the world.
|
I write introductions, draft social media ads, and promotional copy for New York's official visitors guide and NYC Off Broadway Week.
|
Olapic
Olapic is a B2B visual marketing platform that creates authentic consumer experiences for the world’s top brands through user-generated, influencer-created, and brand-made content.
|
Machine vs. Marketer: 4 Tips to Stay Relevant in the Digital Age
Olapic deploys visual marketing technology for the world's top brands - but even the best visual content needs copy to go with it. In this article, I address Olapic's approach to copy in light of today's digital landscape based on insights from Unbounce's 2017 CTA Conference. Programmatic Acceleration Landing Page To help close deals with prospects, I worked on a series of content designed to address common questions and accelerate meetings to opportunities. "A Channel For Every Stakeholder" addresses why Olapic is the best fit for enterprise-level marketing teams with multiple internal stakeholders. |
The CogniToys Dino
CogniToys (now out of business), an e-commerce tech startup founded by Elemental Path, were cloud-connected companions made for kids ages 5-9. I managed all content for the CogniToys site, Twitter, Facebook, Instagram, Pinterest, and Kickstarter.
|
CogniToys Social (Instagram, Twitter, Facebook)
Besides long-form content, I managed the brand's social media content curation and strategy. CogniToys tapped into kid-friendly holidays from around the world to educate and increase reach. |
BarkPost
BarkPost is the content arm of BarkBox, a monthly subscription service for dogs and their humans. The majority of the articles I wrote were for the humor vertical, but the below was a feature on adoption in light of the current election season. For a full list of my BarkPost work, please see my author profile.
|
Why The Next President Of The United States Should Adopt A Shelter Dog
A feature on the election season about the importance of using public platform to address national animal homelessness. |
Felix Gray
Felix Gray is an eyewear brand that makes glasses designed to prevent eye strain, filter blue light, and more. Designed for the digital age, the brand's voice reflects its millennial audience: fun, informed, and smart.
I created this email to promote Felix Gray's quarterly, limited-edition frame launch for the Turing frames in Island Lagoon (a color I created as a part of a test).
Ollie
Ollie is a health and wellness brand that provides human-grade dog food to pet parents who feel their pups are like family. Check out my full Ollie author profile here.
|
Meet Norbert, the High-Fiving Three Pound Therapy Dog
As a writer for Ollie, I identify instagram influencers and conduct outreach to help build Ollie's social presence and possible customer-base. The following is an interview with Julie Steines about Norbert (600k Instagram followers) the therapy dog. |
The ASPCA
The American Society for the Prevention of Cruelty to Animals (ASPCA) is the nation's oldest animal welfare non-profit. I was the ASPCA's communications intern for six months in 2014.
|
The Scoop, Valentine's Day Edition
The ASPCA's weekly newsletter, The Scoop, is distributed to employees nationwide. I curated content for, drafted and designed the update each week as an Internal Communications intern. |
Howaboutwe.com
Howaboutwe.com is an NY-based dating site guaranteed to help you "fall in love and stay in love." Whether you're single or in a relationship, you can use Howaboutwe to go on better dates.
|
Howaboutwe E-Mail Campaign
I was contracted to write a Howaboutwe email blast to encourage couples to sign up for the brand's services. |
BuzzFeed
BuzzFeed is the internet's leading site for viral content worth sharing. I wrote a few pieces for BuzzFeed to work with the the Animal Writing Department.
|
Dennis the Dachshund Loses 75% Of His Body Weight, Gains Confidence
I wrote a story about Dennis the Dachshund's weight loss for BuzzFeed. Within 24 hours, Dennis's story went viral and was picked up by scores of other news outlets. |
Meetup.com
Meetup is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face.
|
Contracted to do a small banner ad campaign for Meetup.
|
Pearl's Closet
Pearl’s Closet is a second-hand clothing business I started in college. I bought items and then re-sold them in my online store. Copy from my site is below.
|
"Red"y for Anything boot
Buckle your boot belts, we're going on a wild stride! Whether you're taking a walk or going to class, the Dorado Frye is guaranteed to be your go-to shoe for many seasons to come! Throw on these wine-colored, woven beauties with your favorite chunky knit and pair of jeans. To dress them up, pair with a flowy boho dress and tights. Retails at $350. Pearl's Closet Price: $75 Size: 8. |
|
Tulips are Better than One dress Channel your inner pin-up in this crimson, floral-print frock. Its streamlined silhouette and at the-knee flare will hug your curves in all the right places. Wear it at the office with a black cardigan, and throw on some sky-high shoes to make it work at night. Retails at $100. Pearl's Closet Price: $25. Size: L. |
|
Pearl of a Girl Handbag Say hello to the gem of your bag collection. This prim satchel is perfect if you're not about sacrificing style for function. Big enough for your phone, wallet, and gym clothes, this purse will be your go-to whenever you're on the go. Retails at $100 Pearl's Closet Price: $15. |