Pearl's Writing Portfolio
Whether I am working on a humor "listicle," investor update, or blog post, my goal is to ensure that my writing engages and makes sense to my audience. After all, content is only as powerful as the strategy behind it. This approach is showcased throughout my portfolio across work I've done for B2B, B2C, non-profit, and beyond!
Olapic
Olapic is a B2B visual marketing platform that creates authentic consumer experiences for the world’s top brands through user-generated, influencer-created, and brand-made content.
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Machine vs. Marketer: 4 Tips to Stay Relevant in the Digital Age
Olapic deploys visual marketing technology for the world's top brands - but even the best visual content needs copy to go with it. In this article, I address Olapic's approach to copy in light of today's digital landscape based on insights from Unbounce's 2017 CTA Conference. Programmatic Acceleration Landing Page To help close deals with prospects, I worked on a series of content designed to address common questions and accelerate meetings to opportunities. "A Channel For Every Stakeholder" addresses why Olapic is the best fit for enterprise-level marketing teams with multiple internal stakeholders. Olapic's Homepage Refresh Olapic expanded its offerings beyond user-generated content, and needed site copy to reflect this change. "Before (bottom left)" was pre-messaging refresh. "Midway (bottom right)" was drafted to describe our new offerings, and "After (above)" is what I wrote to clarify the midway copy. My changes led to a 66% demo request conversion increase. Before: Our Earned Content Platform amplifies engagement and performance in every channel with curated, high-performing images and videos taken by real people. Midway: Your customer journey is a content journey. Drive maximum engagement with smart content that performs. Olapic provides you with the technology and expertise that turns your earned, owned, and influencer content into a high-performing visual content strategy optimized for every step of your customers' journey. After: Brands need a content marketing strategy for the modern customer journey. From user-generated, to influencer-generated, to brand-generated content, Olapic can help you achieve a high performing visual content approach optimized for every channel. |
The CogniToys Dino
CogniToys, an e-commerce tech startup founded by Elemental Path, are cloud-connected companions made for kids ages 5-9. I curated and managed all content for the CogniToys Blog, Website, Twitter, Facebook, Instagram, Pinterest, and Kickstarter.
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9 Questions Every Parent Should Ask Before Buying a Smart Toy
CogniToys were launched on Kickstarter in 2015 and went to market in April 2016. The brand's content marketing efforts cover subjects related to the product, including tech, education and play. This article was created to address parents who may be concerned about purchasing an internet-connected toy for their children. |
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CogniToys Social (Instagram, Twitter, Facebook)
In addition to creating long-form content, I also managed all CogniToys social media content curation and strategy. CogniToys capitalizes on trends, such as different kid-friendly holidays from around the world, to inspire engagement and increase reach. |
BarkPost
BarkPost is the content arm of BarkBox, a monthly subscription service for dogs and their humans. The majority of the articles I wrote were for the humor vertical, but the below was a feature on adoption in light of the current election season. For a full list of my BarkPost work, please see my author profile.
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Why The Next President Of The United States Should Adopt A Shelter Dog
A feature on the election season about the importance of using public platform to address national animal homelessness. |
Felix Gray
Felix Gray is an eyewear brand that makes glasses designed to prevent eye strain, filter blue light, and more. Designed for the digital age, the brand's voice reflects its millennial audience: fun, informed, and smart.
I created this email to promote Felix Gray's quarterly, limited-edition frame launch for the Turing frames in Island Lagoon (a color I created as a part of a test).
Ollie
Ollie is a health and wellness brand that provides human-grade dog food to pet parents who feel their pups are like family. Check out my full Ollie author profile here.
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Meet Norbert, the High-Fiving Three Pound Therapy Dog
As a writer for Ollie, I identify instagram influencers and conduct outreach to help build Ollie's social presence and possible customer-base. The following is an interview with Julie Steines about Norbert (600k Instagram followers) the therapy dog. |
The ASPCA
The American Society for the Prevention of Cruelty to Animals (ASPCA) is the nation's oldest animal welfare non-profit. I was the ASPCA's communications intern for six months in 2014.
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The Scoop, Valentine's Day Edition
The ASPCA's weekly newsletter, The Scoop, is distributed to employees nationwide. I curated content for, drafted and designed the update each week as an Internal Communications intern. |
Felix Gray creates eyewear designed for the digital age. This writing sample (not published by Felix Gray) speaks to new customers about a limited-edition version of the brand's Turing frame in "Island Lagoon."
Howaboutwe.com
Howaboutwe.com is an NY-based dating site guaranteed to help you "fall in love and stay in love." Whether you're single or in a relationship, you can use Howaboutwe to go on better dates.
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Howaboutwe E-Mail Campaign
I was contracted to write a Howaboutwe email blast to encourage couples to sign up for the brand's services. |
BuzzFeed
BuzzFeed is the internet's leading site for viral content worth sharing. I wrote a few pieces for BuzzFeed to work with the the Animal Writing Department.
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Dennis the Dachshund Loses 75% Of His Body Weight, Gains Confidence
I wrote a story about Dennis the Dachshund's weight loss for BuzzFeed. Within 24 hours, Dennis's story went viral and was picked up by scores of other news outlets. |
Meetup.com
Meetup is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face.
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Do What You Love, With Others Who Love It Too
I was contracted to do a small banner ad campaign for Meetup. Wrote the banner copy, as well as designed and sourced the images for the banner. |
Pearl's Closet
Pearl’s Closet is a second-hand clothing business I started in college. I bought items and then re-sold them in my online store. The following items are pieces I sold and copy I used to describe them. I did not take the below images.
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"Red"y for Anything Boot
Buckle your boot belts, we're going on a wild stride! Whether you're taking a walk or going to class, the Dorado Frye is a footwear staple which is guaranteed to be your go-to shoe for many seasons to come! Throw on these wine-colored, woven beauties with your favorite chunky knit and pair of jeans, or, to dress them up, pair with a flowy, patterned bohemian-inspired dress and tights. Retails at $350. Pearl's Closet Price: $75 Size: 8. |
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Tulips are Better Than One Dress Channel your inner pin-up in this crimson, floral-print frock. Shaped like an upside-down tulip--a tight fitting silhouette combined with an at-the-knee flare, this piece is sure to hug your coke-bottle curves in all the right places. The perfect dress from day to night, wear at the office by pairing with a medium-length black cardigan, nude camisole, two-tone black and white bag, and white kitten heels. Or, for a more evening-appropriate combination, swap your kitten heels for some shoes of the sky-high variety and throw on your edgiest biker jacket to top it all off! Retails at $100. Pearl's Closet Price: $25. Size: L. |
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Pearl of a Girl Handbag
Be the subject of workplace water-cooler talk for all the right reasons! This prim and proper satchel is ideal for a professional woman on the go who doesn't believe in sacrificing style for function. This purse is just the right size to hold your phone, lipstick, and after-work gym outfit--it's no wonder it was recently featured as a "must-have bag" in Life and Style Magazine! Pair with a pencil skirt, ruby red blouse, and patent pumps for a look that will cause a commotion, and if you play your cards right, a killer promotion! Retails at $75. Pearl's Closet Price: $15. |